01
Your Offer
Customers compare you on price, because your offer looks like everyone else's.
See the 90-day sprint →
Founder · Operator · Investor
I invest in local, founder-led businesses ready to scale.
I'm a founder, not a fund. I built The Warrior Academy in Dubai from a single class to close to eight figures in US dollars, with no investors. Now I back UAE founders of service businesses, especially sport and education, turning over AED 4M to 15M, with my playbooks, my systems and, where it fits, my own money. If we don't hit your goal, I don't earn my equity.
16,000+
children taught every week
9
countries across five continents
85
people in the team
50,000+
families over the years
Award-winning
Ten international awards for the business I built from scratch
01 · Investing
A founder, not a fund
Most of the money chasing UAE businesses is corporate: private equity, family offices and search funds that want control, a fast exit or the whole company. I'm different. I built The Warrior Academy here, with my own money, and I back a small number of local founders building the same kind of business. I look at your business like an investor. You get a partner who has already made the mistakes.
Who I invest in
Business
Founder-led service businesses
Sector
Sport, education and children's activities
Turnover
AED 4M to 15M
Founder
Still owns and runs it
I have done it here
Same city, same families, same problems
Four academies, 2,500 students and 2,250+ five-star reviews in the UAE. We came through COVID, a team split and a regional crisis that cost us 300 students in a single month. I know your market because I'm in it.
No win, no equity
I only earn a stake when you hit your goal
Funds take their share on day one. Consultants charge whatever happens. With me, equity is earned only when we reach the goal we agree, inside the time we agree. If I don't deliver, I don't own anything.
Founder to founder
Bootstrapped, no investors, my own money
I grew The Warrior Academy from one class to close to eight figures in US dollars without a single outside investor. When I put money in, it's mine, so I treat yours the same way.
Systems, not just advice
The playbooks running my business today
The dashboards, cash flow model, sales tracking and leadership rules my team uses every week go straight into yours. You get what works now, not theory.
Why founders choose a founder
| Working with me | Private equity or a fund | Consultant or coach | Search fund buyer | |
|---|---|---|---|---|
| Built your kind of business | Yes, in the UAE, serving the same families | Rarely, they manage portfolios | Sometimes, often elsewhere | No, usually their first business |
| Who stays in control | You. I take a minority stake at most | Often them, with a majority stake | You | Them. They buy you out |
| What you give up | Equity only if we hit your goal, or a board fee if you prefer | A large stake up front, often with debt | Fees, whatever the result | The business |
| Time horizon | Long term, no exit clock | Three to five years, then sell | The length of the contract | They take over |
| Who does the work | Me on your board, with my playbooks and systems | Your team, reporting upwards | You, with their advice | The new owner |
What happens next
- ApplyTwo minutes. A few details about you and your business.
- Deep diveI go through your numbers, team, channels and customers the way an investor would.
- My answerI invest, I join your board for equity earned on results, or I join your board for a fee. You choose what suits you.
- 90-day sprintsWe work through your 24-month plan one sprint at a time, with check-ins every three weeks.
02 · The 7 Breakthroughs
The 7 breakthroughs every service business needs to scale.
Every service business we have seen stall is stuck on one of these seven. If you are looking for a long-term partner and mentor who can accelerate you through them, this is how we work. It starts with a deep dive and a 24-month plan for where you want to go. Then we work through it one 90-day sprint at a time. Where we see the potential, we invest our own time and capital alongside you.
24-month plan90-day sprints3-day deep dive4 check-ins
1
Deep dive and 24-month plan
We learn your business inside out and map the full journey from where you are now to your long-term goals.
2
A 90-day sprint
Each sprint fixes one thing. It kicks off with a 3-day deep dive, followed by four check-ins.
3
Sprint after sprint
As you grow, the next bottleneck shows up. We review the plan together and kick off the next sprint, as partners.
The 7 Breakthroughs, in the order most businesses need them. Where does it hurt most right now?
02
Sales
Enquiries come in, but too many go cold.
See the 90-day sprint →03
Paid Ads
You're spending more on ads every month, but the customers aren't following.
See the 90-day sprint →04
SEO
Competitors show up on Google before you, even though you're better.
See the 90-day sprint →05
Content
You post when you remember, and it brings in nothing.
See the 90-day sprint →06
Cash Flow
The business is growing, but the bank balance doesn't feel like it.
See the 90-day sprint →07
Team
Everything still runs through you.
See the 90-day sprint →The full journey
All seven breakthroughs, in the right order, over 24 months.
See the full journey →After the deep dive, one of three things happens
Option 1
I invest
Time and capital
If your business meets my criteria, I put my own money and time behind your 24-month plan, released sprint by sprint, for a minority stake. You stay in charge.
Option 2
I join your board for equity
Results first
Not ready for investment yet? I join your board and we run the sprints together. You only give me an agreed stake if we hit your goal within 18 months. Miss it, and you owe me nothing.
Option 3
I join your board
Keep 100%
Prefer to keep every share? I join your board for a monthly fee, with the same sprints, check-ins and playbooks.
Whatever you choose, the 24-month plan from your deep dive is yours to keep.
Every partnership starts with a deep dive. Apply, and we will see if there is a fit.
Apply for a deep dive03 · The proof
The Warrior Academy
A character development organisation that teaches martial arts. The largest martial arts academy in the Middle East and East Africa, built from zero without a single investor.
2,500
students in the UAE
4
full-time UAE academies
700
classes a week
2,250+
five-star reviews
What building it taught me
Build demand before you open the doors. Jumeirah Islands launched with ten times the waiting list I first aimed for.
Retention is the real growth engine. Families who stay past year one stay for years.
Own the cash flow. I ran the group's numbers myself for 15 years before handing them over.
Hire on values, remove fast. Our three rules: think big, take risks, team first.
Step back on purpose. The business now runs without me in the room.
Gold winner, Stevie Awards for Global Entrepreneurs. Former personal trainer to royal families in the UAE and Jordan.
Visit The Warrior AcademySuccess stories
What founders say
“He asked me questions that nobody had ever asked me before. He understands where I am now, where I want to go, and how the business world works. That is simply priceless.”
“Everything he breaks down, he links back to the numbers and to the bigger strategy of your business. He is one of the best people I have met at doing that.”
“He quickly articulated our target market, understood my exact pain points and gave me a roadmap of where I need to be in a few years. The session paid for itself before it had even finished.”
04 · Work with me
Apply to work with me
If you run a founder-led service business in the UAE turning over AED 4M to 15M, tell me about it. It takes two minutes. If it looks like a fit, my office will be in touch.
