Speaking, books and podcasts

On stage, on the mic, in print

Talks

  • Scaling a service business without investors
  • Building a mission-driven business that runs without you
  • Character is the real inheritance
  • Not a Victim: ending the cycle of bullying

Past stages include Dent's Lifestyle Business Summit in London.

Books

The Warrior Method. The character development method behind The Warrior Academy. Amazon best seller.

Not a Victim. Co-written with Menno Siebinga, helping children through bullying.

Podcasts and press

Guest on over 25 podcasts, including In The Arena and 4 Fit Fatherhood. Featured in Gulf News. Spent a week on Necker Island with Sir Richard Branson in 2025.

Sebastian Bates presenting to The Warrior Academy team
Sebastian Bates on a podcast panel
Sebastian Bates holding his book

Watch

Talks, interviews and workshops

Speaker reel

A taste of me on stage: building a mission-driven business and the character behind it.

How to build a lifestyle business: 4 milestones

My talk on the four milestones that take a service business from founder-dependent to free.

Not A Victim workshop

The workshop behind our character programme, helping children stand up for themselves.

Dispatches from Dubai

Interview with EBCTV on how we steered the business through COVID-19.

Work with me

Apply to work with me

If you run a service business in the UAE turning over AED 4M to 15M and you want to reach AED 25M+ within two years, tell me about it. It takes two minutes. If it looks like a fit, my office will be in touch.

Sebastian Bates

© 2026 Sebastian Bates

Founder of The Warrior Academy and The Bates Foundation